Hip, downtown designer Katayone Adeli is of Iranian descent by way of a Californian upbringing. Working for Los Angeles sportswear firm Parallel until launching her own label in 1997, Adeli made her name on sophisticated jeans and snappy leathers.Mixing fabrics and textures, she creates her trademark look including fitted, low-slung trousers, soft, draped blouses, cropped leather jackets, and long chiffon dresses. Adeli is best known for her amazing jeans, which boast double loops, flap pockets, streamlined eyelets, and a sassy fit. Devotee Gwyneth Paltrow let the world in on the secret when she told Vogue, "I try to get every pair of pants Katayone Adeli makes." Among her clientele are Shirley Manson, Christie Turlington, Tina Brown, and Cameron Diaz, Drew Barrymore and Lucy Liu who Adeli dressed for Charlie's Angels.